The Future of Marketing was unveiled
Ethics redefined
Rules of engagements, re-established
That was the impact of the Multiple District marketing and Communication Training Exercise embarked upon by all the 6 districts marketing and communication to train Lions and Leos of MD404 Nigeria, on Friday 15th of November 2024 at Ikeja, Lagos. Marketing and communications training in service organizations like the Lions Club plays a critical role in advancing outreach, engagement, and impact. Lions Clubs have a powerful global brand focused on community service. Marketing training helps members and leaders communicate the mission effectively, reinforcing the brand’s positive reputation.
The marketing and communications Chairpersons of the 6 districts of MD404 recently put together a training for marketing and communications Chairperson in MD404 Nigeria. The training, which is the first of its kind targeting marketing chairpersons, is one that is still being talked about. The training was good, and the sequence from one facilitator to another was like a proverbial laying of golden eggs, strong enough to be a game-changer in the marketing & Communication office in MD404 Nigeria.
Marketing and communications training is vital for Lions Club members to effectively promote the organization’s mission, engage communities, and attract new members. Marketing and communications training equips Lions Club members with the skills, tools, and strategies to:
- Share impactful stories of service projects.
- Build and maintain a strong public image for the club.
- Use traditional and digital platforms to connect with the community.
- Engage current members and attract potential new ones.
The Importance of Marketing and Communications Training in Lions Club include
- Enhancing Visibility and Awareness – As Lions, we are involved in incredible service projects, but their impact often goes unnoticed without effective communication. Training helps members learn how to showcase the club’s activities through newsletters, press releases, social media, and other channels. A strong public image ensures the community recognizes and supports the club’s initiatives.
- Attracting New Members – Membership growth is critical to sustaining the Lions Club’s global mission. Proper marketing strategies, such as storytelling, event promotion, and outreach campaigns, can inspire individuals to join the movement. Training focuses on crafting messages that resonate with different demographics, particularly younger generations.
- Engaging Existing Members – Clear, consistent communication fosters a sense of belonging among members. Regular updates about club activities, achievements, and upcoming projects keep members engaged and motivated.
- Fundraising and Partnerships – Marketing skills are essential for promoting fundraising campaigns and attracting sponsors. Effective communication highlights the club’s impact, encouraging donors and organizations to collaborate.
- Building a Strong Brand – Training ensures consistent use of the Lions Club International brand guidelines, including logos, colors, and messaging. A unified brand identity strengthens trust and recognition globally.
- Leveraging Digital Tools – Social media platforms, email marketing, and websites are powerful tools for reaching wider audiences. Training teaches members how to use these tools effectively to maximize impact.
Key Topics Covered in Training include “Effective Marketing Communications”, “Maximizing Branding and Publicity”, “Effective Social Media Marketing/Content Creation Strategies and Advertising”, “Sustainability and Social Responsibility in Marketing” and “Golden Rules of Design”.
Marketing and communications training is not just a tool but a necessity for us in the Lions Club to remain impactful and relevant in a fast-changing world. By mastering these skills, Lions can amplify their voice, inspire action, and ensure that the message of “We Serve” resonates in every corner of our communities. Investing in such training is an investment in the future of Lions Clubs and the betterment of the world. A big thanks to the facilitators DG Lion Tolulope Senbanjo, FVDG Lion Debo Afolayan, Lion Joyce Akpata, Lion Felicita Okpata, and Lion Ayodeji Sodipo, who all delivered exceptionally to the hearts and souls of everyone present, both physical and virtual.
